Laide Daramola, aka Lady Laide, is a media executive, filmmaker, and senior project manager consulting for both NASA and the U.S. Department of State. She is also a photographer, content creator, and philanthropist. As a serial entrepreneur, Laide has established successful businesses in the United States and Nigeria, including the Lady Laide Group and Lady Laide films in 2018 and 2021 respectively.

Lady Laide holds a Bachelor of Science (BSc.) degree in Information Technology from Middlesex University in the United Kingdom, where she also minored in Multimedia. She was awarded a master’s degree in business administration from the University of Maryland in the U.S. and obtained a certificate of Non-profit Management & Leadership from Harvard University. In addition, she is the recipient of the 2011 Young Achiever award by The Nigerian Event Awards (TNEA), in recognition of her exemplary leadership and stellar accomplishments.

Laide Daramola is a loving mother of 6-year-old fraternal twin girls, Abi & Vivi. Unperturbed by Abi's sickle cell disease diagnosis, Lady Laide is a dedicated advocate for sickle cell warriors, creating awareness about blood cancers and disorders. As part of her humanitarian endeavors, Lady Laide launched the ‘Toys for Lagos’ project, which focuses on making the Christmas season memorable for less privileged children in Lagos. In 2022, master’s Touch, the non-profit she co-founded with her mother Pastor Abby Daramola, distributed 5,000 blankets to newborns and children in orphanages and hospitals. 

Lady Laide is the executive producer of Hotel Labamba the film and musical soundtrack which has been nominated for countless awards and has won  5 awards thus far for this body of work. Lady Laide currently has two feature length films in preproduction slated for filming in October 2023 and January 2024.Lady Laide’s guiding principles are crucial to her identity and shape her approach to her personal life and work in the film industry. Authenticity: She believes in staying true to herself and vision. This means creating films that resonate with her values and experiences while ensuring that the stories she tells are genuine and impactful.

Perseverance: Success in the film industry requires unwavering dedication and persistence. She has always been determined to push through challenges and setbacks, learning and growing from each experience to become a better mother, Media executive and leader.

Faith: Lady Laide’s faith is the cornerstone of her life and guides her in every decision. It provides her with a sense of purpose, strength, and hope, which ultimately helps her navigate the complexities of the business and the film industry and maintain a strong moral compass in all aspects of her work.

Laide Daramola is living proof that hard work and dedication pay. Her mantra is “Do it big and make it count”.